Fitbit SWOT Analysis
Here is a detailed SWOT analysis of Fitbit covering strengths, weaknesses, opportunities and threats.
Fitbit Strengths
- Fitbit is the 3rd largest wearable fitness company in the world
- Fitbit produces different types of products targeted at different segments
- It has watches, trackers and accessories to offer
- Fitbit offers apps and dashboard to track and analyse the data for the user which can help over a longer period of time
- Fitbit partnered with Adidas to produce branded device
- Fitbit devices are focused on various aspects like weight, walking, running, sleep, vitals etc.
Above are the strengths in the SWOT Analysis of Fitbit. The strengths of Fitbit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fitbit Weaknesses
- Fitbit is limited to one segment of the market i.e. wearable fitness devices
- Similar devices are being launched at cheaper prices
- Smartphone companies are launching smart apps and accompanying devices which are giving serious competition to fitbit
These were the weaknesses in the Fitbit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fitbit Opportunities
- Fitbit can look into mobile handset market to launch a fitness focused smartphone
- Partnership with sports teams or athletes can help boost brand image
Above we covered the opportunities in Fitbit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fitbit Threats
- Competition is growing in the fitness and health technology space
- There is no strong evidence to support link between fitness devices and actual fitness improvement
The threats in the SWOT Analysis of Fitbit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fitbit SWOT analysis.
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About Fitbit
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fitbit Overview | |
|---|---|
| Parent Company |
Fitbit |
| Category |
Fitness Devices |
| Sector | |
| Tagline/ Slogan |
Fit for everybody |
| USP |
Wearable technology to help achieve fitness goals |
| Fitbit STP | |
| Segmentation |
People looking for wearable fitness devices |
| Target Market |
People in middle income group and young demographics |
| Positioning |
Fitness Device which you can help you lose weight and become fit |
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