NEC Corporation SWOT Analysis
Here is a detailed SWOT analysis of NEC Corporation covering strengths, weaknesses, opportunities and threats.
NEC Corporation Strengths
- Strong position in Japan – number one for decades sets the tone for global expansion
- Large number of mergers and acquisitions has added to business capabilities
- Considerable expertise in emerging cloud computing segment
- Leading position in enterprise telephony market due to consistent growth
- Over 100,000 people form a part of the workforce hence expertise in the field of electronics
Above are the strengths in the SWOT Analysis of NEC Corporation. The strengths of NEC Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NEC Corporation Weaknesses
- Majority of its business done only in Japan this means a high dependence on the Japanese market
- Sluggish growth and performance in the booming smartphones market
- Globally still not an established brand
These were the weaknesses in the NEC Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
NEC Corporation Opportunities
- IT spending in Asia-Pacific to increase opening more avenues to grow
- Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
- Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment
Above we covered the opportunities in NEC Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NEC Corporation Threats
- Sluggish Japanese economy is a threat
- Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
- Appreciation of Yen might considerably affect the company’s finances
The threats in the SWOT Analysis of NEC Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NEC Corporation SWOT analysis.
About NEC Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NEC Corporation Overview | |
|---|---|
| Parent Company |
NEC Corporation |
| Category |
Electronic Infrastructure & IT |
| Sector | |
| Tagline/ Slogan |
Empowered by Innovation |
| USP |
Empowering people and society through innovation |
| NEC Corporation STP | |
| Segmentation |
IT solutions, personal solutions, carrier solutions, social infrastructure |
| Target Group |
Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions |
| Positioning |
Passionate about innovation and customer-focused collaboration |
Browse marketing analysis of more brands and companies similar to NEC Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
