Onida SWOT Analysis
Here is a detailed SWOT analysis of Onida covering strengths, weaknesses, opportunities and threats.
Onida Strengths
- Ranked among the top in the brand trust report in appliances category
- Fairly strong distributor network
- Tie up with JVC helped it get the technological knowhow
- The company has good brand presence through ads
- Wide product portfolio like TVs, washing machines, inverters etc
Above are the strengths in the SWOT Analysis of Onida. The strengths of Onida looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Onida Weaknesses
- Consumers not aware of all products from Onida compared to global brands
- Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
- Lost sheen in its promotions compared to giant brands
These were the weaknesses in the Onida SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Onida Opportunities
- Changing distribution channels (e-commerce sites)
- Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features
- Huge potential to expand owing to low penetration
- Increased possibilities of export to middle east and African nations
Above we covered the opportunities in Onida SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Onida Threats
- Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
- Continued pressure on margins leading to eroding margins
The threats in the SWOT Analysis of Onida are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Onida SWOT analysis.
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About Onida
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Onida Overview | |
|---|---|
| Parent Company |
Mirc Electronics Pvt. Ltd. |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
Owner’s pride |
| USP |
Low cost innovations |
| Onida STP | |
| Segmentation |
TVs, ACs, washing machines, ovens, mobiles |
| Target Market |
Upper middle class Households and individuals |
| Positioning |
Premium product maker which is owner’s pride |
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