Total SWOT Analysis
Here is a detailed SWOT analysis of Total covering strengths, weaknesses, opportunities and threats.
Total Strengths
- Total is one of the leading oil and gas companies
- It has diverse operations in chemicals, coal, power generation
- Strong brandname
- Excellent global reach
- Entering nuclear energy sector
- Crude Oil and product trading
Above are the strengths in the SWOT Analysis of Total. The strengths of Total looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Total Weaknesses
- Legal issues
- Employee management
- Oil spill controversies
- Fraudulent investments and bribery cases
These were the weaknesses in the Total SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Total Opportunities
- Increasing fuel/oil prices
- Increasing natural gas market
- More oil well discoveries
- Expand export market
Above we covered the opportunities in Total SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Total Threats
- Government regulations
- High Competition
- Hybrid cars replacing petrol and diesel cars
The threats in the SWOT Analysis of Total are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Total SWOT analysis.
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About Total
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Total | |
| Parent Company | Total |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Our energy is your energy |
| USP |
Total is a global brand name and one of the world's "supermajor" |
| Total STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
Quality of petroleum and natural gas prodcucts from Total |
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