SSE Scottish and Southern Energy SWOT Analysis
Here is a detailed SWOT analysis of SSE Scottish and Southern Energy covering strengths, weaknesses, opportunities and threats.
SSE Scottish and Southern Energy Strengths
- Strong R&D capabilities with over 20,000 employees
- Nuclear generation assets alongwith renewable energy
- Strong capabilities and expertise in areas like project management, robust managerial & financial resources
- State of art equipment, new technology
- Around 130,000km of overhead electricity lines and underground cables
- Well diversified energy portfolio
- Vertically integratedbusiness
Above are the strengths in the SWOT Analysis of SSE Scottish and Southern Energy. The strengths of SSE Scottish and Southern Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SSE Scottish and Southern Energy Weaknesses
- Intense competition means limited market share
- Geographically not well diversified as compared to global leaders
These were the weaknesses in the SSE Scottish and Southern Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SSE Scottish and Southern Energy Opportunities
- Wind power generation
- Future development of nuclear power
- Plans to reduce CO2 emission
Above we covered the opportunities in SSE Scottish and Southern Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SSE Scottish and Southern Energy Threats
- Rising cost of production, volatile cost of input material
- Decreasing demand, economic slowdown
- Changing dynamics of energy sources
- Increasing competition, consolidation
- Environmental regulation
The threats in the SWOT Analysis of SSE Scottish and Southern Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SSE Scottish and Southern Energy SWOT analysis.
About SSE Scottish and Southern Energy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SSE Scottish and Southern Energy Overview | |
|---|---|
| Parent Company |
Scottish and Southern Energy plc |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Energy made better |
| USP |
Clean, safe, reliable and affordable electricity |
| SSE Scottish and Southern Energy STP | |
| Segmentation |
Agencies looking to buy electricity |
| Target Market |
Retail and wholesale customers |
| Positioning |
Provide energy in a reliable and sustainable way |
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