Osram Sylvania SWOT Analysis
Here is a detailed SWOT analysis of Osram Sylvania covering strengths, weaknesses, opportunities and threats.
Osram Sylvania Strengths
- Global presence all over the world with a huge customer base of more than 100 countries
- Produces environmental friendly lighting systems
- Known for providing Innovative products
- Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner
- High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate
- Size advantages lowers its risk
- Strong CSR activities
Above are the strengths in the SWOT Analysis of Osram Sylvania. The strengths of Osram Sylvania looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Osram Sylvania Weaknesses
- Limited brand recall compared to international brands
- Weak presence in the international markets is a concern
These were the weaknesses in the Osram Sylvania SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Osram Sylvania Opportunities
- Can build upon its CSR activities to expand its operations into emerging markets
- Relaxation of regulations
Above we covered the opportunities in Osram Sylvania SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Osram Sylvania Threats
- A volatile scenario in overseas market can affect the stability of operations
- Relatively high R & D costs compared to the industry
The threats in the SWOT Analysis of Osram Sylvania are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Osram Sylvania SWOT analysis.
About Osram Sylvania
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Osram Sylvania Overview | |
|---|---|
| Parent Company |
Osram Sylvania |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
OSRAM Bright as daylight |
| USP |
Experts in giving innovative and advance lighting systems |
| Osram Sylvania STP | |
| Segmentation |
Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions |
| Target Market |
Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace |
| Positioning |
The company which produces a wide range of lighting products for home, business and automotive use |
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