Orient Fans SWOT Analysis

Orient Fans Strengths

1. Are the largest and oldest brand of fan manufacturersin India
2. Can find anyfanorlightingsolution to match your lifestyle need
3. Diversified into client segments
4. Manufacturing fans which save electricity
5. Green initiatives
6. State of the art customer service c enters
7. Strong brand presence due to TVCs and print ads

Above are the strengths in the SWOT Analysis of Orient Fans. The strengths of Orient Fans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Orient Fans Weaknesses

1. Easily replicated models
2. The brand has limited global reach and now faces competition from Air conditioning market

These were the weaknesses in the Orient Fans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Orient Fans Opportunities

1. Expansion through Strategic Alliances
2. Diversifying into other electrical products
3. Population growth and urbanization is increasing the demand
4. Focus on Technology Intensive Products

Above we covered the opportunities in Orient Fans SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hence this concludes the Orient Fans SWOT analysis.

About Orient Fans

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Orient Fans Overview
Parent Company	C.K. Birla Group
Category	Electrical Equipment
Sector	Energy & Power
Tagline/ Slogan	Jab yeh chale mood circulate kare
USP	Orient Fans is the largest manufacturer and exporter of fans in the country
Orient Fans STP
Segmentation	Electric Appliances, Fans and Lighting
Target Market	Construction companies, Telecommunication companies, Public utilities
Positioning	Specialist in providing electrical appliances at reasonable price with high quality

Orient Fans Threats 1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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