Marathon Oil SWOT Analysis
Here is a detailed SWOT analysis of Marathon Oil covering strengths, weaknesses, opportunities and threats.
Marathon Oil Strengths
- Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration
- Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations
- Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale
- Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team
Above are the strengths in the SWOT Analysis of Marathon Oil. The strengths of Marathon Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marathon Oil Weaknesses
- Limited scale, particularly compared to competitors
- Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico
- Partnership arrangements with partners in order to share risks associated with those operations
These were the weaknesses in the Marathon Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Marathon Oil Opportunities
- Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements
- Planned investments for future development
- Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth
- Increased exploration prospects
Above we covered the opportunities in Marathon Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Marathon Oil Threats
- Intense competition in all sectors of the oil and gas industry
- Fluctuation in liquid hydrocarbon or natural gas prices
- Increase of Middle east refinery capacity
- Increasing crude oil prices
- The exploration and production operations of the company are susceptible to disruptions
- Risks associated with conducting operations outside the US
The threats in the SWOT Analysis of Marathon Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Marathon Oil SWOT analysis.
About Marathon Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Marathon Oil Overview | |
|---|---|
| Parent Company |
Marathon Oil Corporation |
| Category |
Oil and Gas |
| Sector | |
| Tagline/ Slogan |
Going Further, Doing more |
| USP |
Industry leader in developing and applying technology |
| Marathon Oil STP | |
| Segmentation |
Corporates, countries looking to fulfill energy needs of individuals |
| Target Market |
Enterprises looking to generate energy for production in different countries |
| Positioning |
International company for exploration and production of crude oil and natural gas |
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