Clear Hair Care SWOT Analysis
Here is a detailed SWOT analysis of Clear Hair Care covering strengths, weaknesses, opportunities and threats.
Clear Hair Care Strengths
- CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
- Available in 5 different variants for different types of hair needs
- Clear brand available in over 14 countries worldwide
- Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
- Celebrity brand ambassadors and good advertising
Above are the strengths in the SWOT Analysis of Clear Hair Care. The strengths of Clear Hair Care looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clear Hair Care Weaknesses
- Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
- Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
- Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders
These were the weaknesses in the Clear Hair Care SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Clear Hair Care Opportunities
- To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
- Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension
Above we covered the opportunities in Clear Hair Care SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clear Hair Care Threats
- Highly competitive market having many players with similar offerings and cheaper rates
- P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement
The threats in the SWOT Analysis of Clear Hair Care are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Clear Hair Care SWOT analysis.
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About Clear Hair Care
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clear Hair Care Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
Zero Dandruff. Just fabulous hair. |
| USP |
The new range of Clear is powered with the dual benefit of Clear tech and essential oils |
| Clear Hair Care STP | |
| Segmentation |
Personal Hair Care – Anti Dandruff Shampoo |
| Target Market |
Men and Woman |
| Positioning |
The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous |
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