Garnier SWOT Analysis
Here is a detailed SWOT analysis of Garnier covering strengths, weaknesses, opportunities and threats.
Garnier Strengths
- Presence in Developed Emerging Markets
- Strong R&D capability
- High number of Variants Available
- Excellent distribution network
- Highly popular brand due to advertising and marketing
Above are the strengths in the SWOT Analysis of Garnier. The strengths of Garnier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Garnier Weaknesses
- Higher Price as compared to other brands
- Late entry into Asian markets, hence lesser market share
These were the weaknesses in the Garnier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Garnier Opportunities
- Demand for natural cosmetics
- Changing consumer lifestyles
- Beauty products market growing with a significant rate
- Tie-ups with corporates, hotel chains and penetrate rural markets
Above we covered the opportunities in Garnier SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Garnier Threats
- Existing Competition
- Price Competition among Branded Manufacturers
The threats in the SWOT Analysis of Garnier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Garnier SWOT analysis.
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About Garnier
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Garnier Overview | |
|---|---|
| Parent Company |
L'Oréal |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
No One makes your hair stronger |
| USP |
Shampoo + Oil eliminates need of two separate hair care routine / Long and strong hair |
| Garnier STP | |
| Segmentation |
Upper middle class and affluent segment |
| Target Market |
High Income and middle income group of all ages(includes all variants of fructis shampoo) |
| Positioning |
Fortifies your hair and gives them shine |
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