Keurig Green Mountain SWOT Analysis
Here is a detailed SWOT analysis of Keurig Green Mountain covering strengths, weaknesses, opportunities and threats.
Keurig Green Mountain Strengths
- Strong partnership support
- Strong brand equity as it was known as Green Mountain Coffee earlier
- More than 400 coffee and beverage options at offer
- Company image is built on sustainability initiatives which is included in their operations and supply chain related activities
- Over 6000 people are in the workforce
- Strong acquisitions have enabled the brand to grow
- Significant CSR activities have added to the brand value and loyalty
Above are the strengths in the SWOT Analysis of Keurig Green Mountain. The strengths of Keurig Green Mountain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keurig Green Mountain Weaknesses
- Dependence on a single China-based manufacturer for single cup brewers
- Dependence on a few big retailers for a considerable chunk of revenue can be a concern
These were the weaknesses in the Keurig Green Mountain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keurig Green Mountain Opportunities
- Expand in overseas market
- Extension into functional drinks market
- Expansion into other related verticals like ice creams and energy drinks
Above we covered the opportunities in Keurig Green Mountain SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keurig Green Mountain Threats
- On-the-go coffee shops
- Price of unroasted coffee beans can fluctuate widely in agri-trading markets
- Intense competition means low brand loyalty
The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keurig Green Mountain SWOT analysis.
Read Similar SWOT analysis
About Keurig Green Mountain
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Keurig Green Mountain Overview | |
|---|---|
| Parent Company |
Keurig Green Mountain, Inc. (GMCR) |
| Category |
Coffee FMCG |
| Sector | |
| Tagline/ Slogan |
Brew a better day |
| USP |
400 different varieties of coffee and other beverage selections |
| Keurig Green Mountain STP | |
| Segmentation |
Commercial and Home |
| Target Market |
Business owners, young busy professionals |
| Positioning |
A reason to get together and make every glass a special occasion |
Browse marketing analysis of more brands and companies similar to Keurig Green Mountain. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
