Revive SWOT Analysis
Here is a detailed SWOT analysis of Revive covering strengths, weaknesses, opportunities and threats.
Revive Strengths
- Dominant market position due to early mover advantage
- Highly differentiated product and good reviews
- Strong distribution network
- Backed by brand equity of Marico
- Available in various packaging styles for convenience
Above are the strengths in the SWOT Analysis of Revive. The strengths of Revive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Revive Weaknesses
- Presence of other new brands of detergents means constant market share and less scope for growth
- Less presence in Rural markets
These were the weaknesses in the Revive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Revive Opportunities
- Expand in new variants – like lemon, rose and jasmine
- Launch a variant for only white clothes at cheaper price
- Expand into premium segment
Above we covered the opportunities in Revive SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Revive Threats
- Introduction of international detergent brands
- Competitors have cheaper products
The threats in the SWOT Analysis of Revive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Revive SWOT analysis.
About Revive
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Revive Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Home Care brands - detergents |
| Sector | |
| Tagline/ Slogan |
Kadak bhi, Chamak bhi |
| USP |
Instant starch in cold water. Leaves no patches on colored clothes |
| Revive STP | |
| Segmentation |
Urban part of country |
| Target Market |
House wives who regularly starch their clothes |
| Positioning |
Give your clothes a fresh new look instantly |
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