Kaya skin clinic SWOT Analysis
Here is a detailed SWOT analysis of Kaya skin clinic covering strengths, weaknesses, opportunities and threats.
Kaya skin clinic Strengths
- Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
- Elegant and tranquil ambience of clinics
- High quality and affordable services
- Extensive reach – over 80 clinics in India and 20 abroad
- Large number of products for haircare, skincare, fairness etc for both men an women
Above are the strengths in the SWOT Analysis of Kaya skin clinic. The strengths of Kaya skin clinic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kaya skin clinic Weaknesses
- Very high priced for middle class potential consumers
- Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres
These were the weaknesses in the Kaya skin clinic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kaya skin clinic Opportunities
- Expansion in south eastern countries with similar climate conditions
- Expand services to include spa
Above we covered the opportunities in Kaya skin clinic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kaya skin clinic Threats
- Low priced services by local doctors
- Off the shelf readymade solutions by competitors
The threats in the SWOT Analysis of Kaya skin clinic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kaya skin clinic SWOT analysis.
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About Kaya skin clinic
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kaya skin clinic Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Skin care services and products |
| Sector | |
| Tagline/ Slogan |
Let your skin talk; Love what you see |
| USP |
India's no 1 skin care clinic |
| Kaya skin clinic STP | |
| Segmentation |
Premium segment |
| Target Market |
Affluent an upper middle class who are skin conscious |
| Positioning |
Deliver world class customized skin care solutions to every individual |
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