Nurofen SWOT Analysis
Here is a detailed SWOT analysis of Nurofen covering strengths, weaknesses, opportunities and threats.
Nurofen Strengths
- Market leader in analgesics
- RB has won product innovation award for Nurofen
- Strong R&D team with constant product innovations
- Emotionally attached ad campaign with Nuro as brand ambassador.
- Wide range of variants available
- It does not require any special storage conditions.
Above are the strengths in the SWOT Analysis of Nurofen. The strengths of Nurofen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nurofen Weaknesses
- Allegations that Side effects if taken over a period of time has been reported
- Limited presence in emerging and developing countries, which can be huge potential markets
These were the weaknesses in the Nurofen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nurofen Opportunities
- Global Analgesics Market increase
- More global presence and distribution
- tie-up with medical stores, hospitals etc
Above we covered the opportunities in Nurofen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nurofen Threats
- Highly competitiveand heavily generalized market
- Some people might avoid due to side effects
The threats in the SWOT Analysis of Nurofen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nurofen SWOT analysis.
About Nurofen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nurofen Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care Brands- Health |
| Sector | |
| Tagline/ Slogan |
Targeted relief from pain |
| USP |
Nerofen targets pain right on its source. |
| Nurofen STP | |
| Segmentation |
Pain Relief |
| Target Market |
All age group |
| Positioning |
Nurofen is targeted to only act at the site of pain |
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