Strepsils SWOT Analysis
Here is a detailed SWOT analysis of Strepsils covering strengths, weaknesses, opportunities and threats.
Strepsils Strengths
- Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
- A clear leader in the pharmacy throat lozenge market.
- Highly marketed brand sold in around 110 countries.
- The formula for strepsils has never changed since its inception giving it a strong hold.
- Various flavors available
- Good advertising and availability across the world
Above are the strengths in the SWOT Analysis of Strepsils. The strengths of Strepsils looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strepsils Weaknesses
- Rural presence is negligible
- Presence of other popular brands means brand switching is high
These were the weaknesses in the Strepsils SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strepsils Opportunities
- To explore untapped rural market
- To make it a tasty brand to be taken without any ailment also
- Tie-ups with schools, hospitals, corporate etc
Above we covered the opportunities in Strepsils SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Strepsils Threats
- Substitutes such as Ayurvedic medicines.
- Other cough syrups, balms, etc
The threats in the SWOT Analysis of Strepsils are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Strepsils SWOT analysis.
About Strepsils
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Strepsils Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care Brands- Health |
| Sector | |
| Tagline/ Slogan |
First aid for sore throats |
| USP |
A complete range of products to treat sore throats, cough, cold. |
| Strepsils STP | |
| Segmentation |
Throat lozenge segment |
| Target Market |
Urban middle class adults |
| Positioning |
A palatable, comfortable, reliable and very effective way to soothe a sore throat. |
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