Eno SWOT Analysis
Here is a detailed SWOT analysis of Eno covering strengths, weaknesses, opportunities and threats.
Eno Strengths
- Very well accepted in the market and enjoys the trust associated with GSK brand.
- Strong brand recall worldwide.
- Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion.
- Suitable for diabetes patients also due to low sugar content
- Good advertising and visibility through TVCs
Above are the strengths in the SWOT Analysis of Eno. The strengths of Eno looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eno Weaknesses
- No innovations and changes have been introduced in the brand.
- Not recommended for people on a salt restricted diet
- May not be suitable to some people with liver, kidney problems
These were the weaknesses in the Eno SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Eno Opportunities
- With the kind of food habits developing and increased dependency on fast food, people frequently suffer from indigestion and demand for such remedies would rise
- The segment is characterised by a small number of players and low penetration.
- The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product
Above we covered the opportunities in Eno SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Eno Threats
- People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments.
- Lot of competition in the market with people mostly relying on doctor’s prescriptions.
The threats in the SWOT Analysis of Eno are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Eno SWOT analysis.
About Eno
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Eno Overview | |
|---|---|
| Parent Company |
GSK |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Kaam shuru sirf 6 seconds mein |
| USP |
Helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence |
| Eno STP | |
| Segmentation |
Antacid medicine |
| Target Market |
Middle and upper class |
| Positioning |
A range of antacid products that treat the symptoms of heartburn and gastric discomfort |
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