Dermicool SWOT Analysis
Here is a detailed SWOT analysis of Dermicool covering strengths, weaknesses, opportunities and threats.
Dermicool Strengths
- Paras pharmaceuticals’ strong distribution network
- Good advertising and visibility through ads
- Many variants and SKUs help reach wider consumer base
- Good product quality and packaging
- Brand recall is high due to good marketing exercises involving celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Dermicool. The strengths of Dermicool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dermicool Weaknesses
- Intense competition means limited market share and limited margins
- A seasonal product, hence sales goes down significantly during winters
These were the weaknesses in the Dermicool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dermicool Opportunities
- Tie-ups with beauty clinics, gymnasiums, sports academies etc
- Explore the untapped rural market
Above we covered the opportunities in Dermicool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dermicool Threats
- Increasing competition as many companies trying to enter into this segment
- Cheap imitation products
The threats in the SWOT Analysis of Dermicool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dermicool SWOT analysis.
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About Dermicool
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dermicool Overview | |
|---|---|
| Parent Company |
Paras Pharmaceuticals |
| Category |
Prickly heat powder |
| Sector | |
| Tagline/ Slogan |
Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar |
| USP |
Dual action – Bacteriostatic formula plus cooling effect |
| Dermicool STP | |
| Segmentation |
Prickly heat talc powder |
| Target Market |
People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems) |
| Positioning |
As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option |
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