Here is a detailed SWOT analysis of Active Wheel covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Active Wheel. The strengths of Active Wheel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Active Wheel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Active Wheel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Active Wheel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Active Wheel SWOT analysis.
Read Similar SWOT analysis
About Active Wheel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Active Wheel Overview | |
---|---|
Parent Company |
HUL |
Category |
Home Care Brands - Detergent |
Sector | |
Tagline/ Slogan |
Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai |
USP |
Transforming even as tedious a chore as laundry into a delightful experience |
Active Wheel STP | |
Segmentation |
Detergents – Powder & Bars |
Target Market |
Consumers at the mass end of the detergent segment |
Positioning |
India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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