Here is a detailed SWOT analysis of Vim covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Vim. The strengths of Vim looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Vim SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Vim SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Vim
The threats in the SWOT Analysis of Vim are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vim SWOT analysis.
About Vim
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Vim Overview | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
Home Care Brands - Dishwashing |
Sector | |
Tagline/ Slogan |
‘Khar Khar ka moh tod jawab’; |
USP |
Using natural ingredients for cleansing |
Vim STP | |
Segmentation |
Hand Dishwashing – Powder, Bar, Liquid |
Target Market |
Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes |
Positioning |
Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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