Rejoice SWOT Analysis
Here is a detailed SWOT analysis of Rejoice covering strengths, weaknesses, opportunities and threats.
Rejoice Strengths
- Has a patented microsilicone conditioning technology gives it an advantage over others
- Aggressive launch with heavy advertising and strong distribution
- Meets the needs of Indian consumers of detangled and smooth hair through its new technology
- One of the leading brand of P&G in Asia
Above are the strengths in the SWOT Analysis of Rejoice. The strengths of Rejoice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rejoice Weaknesses
- Low demand
- Did not click at the national level
- Not one of P&G’s focus brands
These were the weaknesses in the Rejoice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rejoice Opportunities
- Middle class product with unique and required benefits
- Combined shampoo and conditioner requirement is high in today’s market
- Increase distribution network in tier3 and tier4 cities
Above we covered the opportunities in Rejoice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rejoice Threats
- Strong competition with every brand adding innovations in its products
- Lesser market share compared to HLL’s clinic plus
- Aggresive advertising and price wars with competitors
The threats in the SWOT Analysis of Rejoice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Rejoice SWOT analysis.
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About Rejoice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Rejoice Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Baloon ke har uljhan se suljhan, naya Rejoice shampoo |
| USP |
Meets the need of smooth tangleless hair not met by ordinary shampoos |
| Rejoice STP | |
| Segmentation |
Middle class Indian consumers with unique needs |
| Target Market |
Working women, college going girls, teenagers |
| Positioning |
Provides smooth, detangled and easy to comb hair |
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