Tide SWOT Analysis
Here is a detailed SWOT analysis of Tide covering strengths, weaknesses, opportunities and threats.
Tide Strengths
- Benefit or attribute over other products in the same category
- Leading market position
- Lower price and good quality
- Most popular and widely patronized detergent in the world and a flagship brand of P&G
- Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion
Above are the strengths in the SWOT Analysis of Tide. The strengths of Tide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tide Weaknesses
- Strong competitors
- Substitute products available at the same price
These were the weaknesses in the Tide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tide Opportunities
- High potential of rural market has a lot of opportunities
- Changing lifestyle of people want cheap product with good quality
- introduction of better variants by technology development and innovations
- Niche target market
Above we covered the opportunities in Tide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Tide
Tide Threats
- Price wars with competitors
- Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
- Counterfeit products in the rural market
The threats in the SWOT Analysis of Tide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tide SWOT analysis.
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About Tide
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tide Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Home Care brands - detergents |
| Sector | |
| Tagline/ Slogan |
White hai to tide hai |
| USP |
Provides good whitening and fragrance at low price |
| Tide STP | |
| Segmentation |
People who have fixed budget for household things like detergents and look for economical options |
| Target Market |
Women ages 18 to 54 years old, middle classes |
| Positioning |
Product which has all the qualities required from a detergent-quality, fragrance and low price |
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