Fair & Lovely SWOT Analysis
Here is a detailed SWOT analysis of Fair & Lovely covering strengths, weaknesses, opportunities and threats.
Fair & Lovely Strengths
- Fair & Lovely brand is World's first and largest Fairness cream brand
- Presence in 40 countries and a valueof around Rs.6 billion
- Line Extension to premium soap ‘ Fair and Lovely Soap’
- Enjoys high levels of Consumer Awareness for the brand
- Excellent branding, top-of-the-mind name, and good distribution
Above are the strengths in the SWOT Analysis of Fair & Lovely. The strengths of Fair & Lovely looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fair & Lovely Weaknesses
- Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity
- Extremely tough competition in skincare market
These were the weaknesses in the Fair & Lovely SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fair & Lovely Opportunities
- Fair & Lovely Foundation which aims at empowerment of women
- Fair & Lovely Scholarship for underprivileged girls
- Introduction of ‘Menz Active’ fairness cream for Men
Above we covered the opportunities in Fair & Lovely SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fair & Lovely Threats
- Several competitors in the market
- Challenges to deal with consumer choice and buying behavior
- Legal issues often hamper the brand image
The threats in the SWOT Analysis of Fair & Lovely are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fair & Lovely SWOT analysis.
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About Fair & Lovely
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fair & Lovely Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Personal Care – Skin Care |
| Sector | |
| Tagline/ Slogan |
More than just Fairness, Clear Fairness |
| USP |
Power of Beauty / Maximum fairness |
| Fair & Lovely STP | |
| Segmentation |
Personal Care – Skin Fairness Cream |
| Target Market |
For Women and now a new cream for Men as well |
| Positioning |
Beauty cream capable of providing fairness within 8 weeks |
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