Jason's Deli SWOT Analysis
Here is a detailed SWOT analysis of Jason's Deli covering strengths, weaknesses, opportunities and threats.
Jason's Deli Strengths
- Wide Presence - The company currently has approximately 200+ U.S. locations
- Brand Highly ranked by reputed magazines - Jason's Deli ranked #1 in annual sales in QSR Magazine’s Top Ten list of restaurant groups
- Differentiates itself from other delis - Focus on health – the company eliminated trans fat , fructose corn syrup and MSG from all its food and introduced gluten free products
- Employee development programs – “The Fishing School” in order to empower hourly employees to better themselves professionally by becoming managers and leaders
- Offers customization – focus on choice - allows customers to invent their own sandwich via “build your own” selections
- Multiple service formats offered - Jason's outposts provide delivery and catering services, as well as online ordering and lately iphone ordering .
Above are the strengths in the SWOT Analysis of Jason's Deli. The strengths of Jason's Deli looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jason's Deli Weaknesses
- Limited customer interaction over social media platforms
- Low popularity among the younger population – need to target this segment in order to stay relevant in the long term
- Franchise model leads to issues in service quality, staff training etc.
These were the weaknesses in the Jason's Deli SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jason's Deli Opportunities
- Increase the no. of social media campaigns to rope in the youth customer
- Encourage WOM marketing through contests and activities requiring customers to pass on the word through Instagram , twitter and other social media platforms
Above we covered the opportunities in Jason's Deli SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jason's Deli Threats
- Rising prices of fuel , and food raw materials could lay stress on the low price model
- Popular deli’s emerging in the market – popular among the youth
- Increasing costs of operations can lead to lower profits
The threats in the SWOT Analysis of Jason's Deli are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jason's Deli SWOT analysis.
About Jason's Deli
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jason's Deli Overview | |
|---|---|
| Parent Company |
Deli Management Inc |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
We're for all tastes |
| USP |
Key product offerings include traditional sandwiches such as muffalettas and Po'boys |
| Jason's Deli STP | |
| Segmentation |
Food & beverage restaurants |
| Target Market |
Health conscious People who are aware of the food contaminants |
| Positioning |
fast casual delicatessen restaurant chain |
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