Noodles & Company SWOT Analysis
Here is a detailed SWOT analysis of Noodles & Company covering strengths, weaknesses, opportunities and threats.
Noodles & Company Strengths
- High Brand Recognition Named Top Ten “Best Loved” Brands NBCNews
- Strong Marketing Strategy - mainly outdoor ads like billboardslong with radio, digital media and news sites.
- Uniquely positioned noodles brand within rapidly growing Fast-Casual segment
- High Emphasis on global cuisine – recipes imported from several countries
- Strong Presence - The company has 300+ locations across USA
- 00+ people are employed with the brand
Above are the strengths in the SWOT Analysis of Noodles & Company. The strengths of Noodles & Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Noodles & Company Weaknesses
- Fewer locations than competitors
- Conformity among franchises has proven to be somewhat of a glitch for the company
These were the weaknesses in the Noodles & Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Noodles & Company Opportunities
- Expand into markets on East & West Coasts supported by strong numbers of revenue growth
- Growth in the fast casual industry as a dining concept
- Increase Loyalty program incentives and customer engagement activities
- More marketing and branding activities to boost brand image
Above we covered the opportunities in Noodles & Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Noodles & Company Threats
- Competition from a highly crowded market space with sandwiches pizzas and burritos
- Threat due to economic conditions – price instability
- Intense competition and higher costs of operations
The threats in the SWOT Analysis of Noodles & Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Noodles & Company SWOT analysis.
About Noodles & Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Noodles & Company Overview | |
|---|---|
| Parent Company |
Noodles & Company's |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Your World Kitchen |
| USP |
Offers international and American noodle dishes |
| Noodles & Company STP | |
| Segmentation |
Food and Beverages restaurants |
| Target Market |
Young , Urban , Working adults & students – looking for quick service, value for money food |
| Positioning |
“Fast casual” along with being healthy and offering great value for money |
Browse marketing analysis of more brands and companies similar to Noodles & Company. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
