Firehouse Subs SWOT Analysis
Here is a detailed SWOT analysis of Firehouse Subs covering strengths, weaknesses, opportunities and threats.
Firehouse Subs Strengths
- Unique recipe added along with steamed cheese and meat
- Online ordering facility available
- Presence in more than 800 locations
- Having a different menu for kids and funds local firefighters
- Additional Nutrition menu to attract health-conscious people
- Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety
- The brand has been recognized by many awards and prizes
Above are the strengths in the SWOT Analysis of Firehouse Subs. The strengths of Firehouse Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Firehouse Subs Weaknesses
- The brand has very limited international presence
- Limited customer-centric programs available
These were the weaknesses in the Firehouse Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Firehouse Subs Opportunities
- Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
- Adding more variety in the subs/sandwiches menu
- Inclusion of desserts in the menu
Above we covered the opportunities in Firehouse Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Firehouse Subs Threats
- Well-established players like Subway dominating the market
- People moving away from fast foods and looking for more variety
- Increase in variety of fast food offered by similar players
The threats in the SWOT Analysis of Firehouse Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Firehouse Subs SWOT analysis.
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About Firehouse Subs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Firehouse Subs Overview | |
|---|---|
| Parent Company |
Firehouse Restaurant Group Inc. |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Founded by Firemen |
| USP |
Steamed Cheese and meat providing a unique rich flavour |
| Firehouse Subs STP | |
| Segmentation |
People with high appetite and value conscious people |
| Target Market |
Middle and upper class urban families |
| Positioning |
Casual restaurant providing hot subs |
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