Zoës Kitchen SWOT Analysis
Here is a detailed SWOT analysis of Zoës Kitchen covering strengths, weaknesses, opportunities and threats.
Zoës Kitchen Strengths
- Presence in 130+ locations throughout USA
- High economies of scale due to limited menu offering
- Presence of ‘Gift Cards’ feature to maintain loyal customers
- Variety within the limited products offered is high
- Availability of vegetarian and vegan options
- Availability of ‘online ordering’ facility
Above are the strengths in the SWOT Analysis of Zoës Kitchen. The strengths of Zoës Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zoës Kitchen Weaknesses
- Menu offerings are limited
- Greek-style menu limiting the target segment
These were the weaknesses in the Zoës Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zoës Kitchen Opportunities
- Can focus more on extending the products
- Separate menus for kids can be created to attract more families
- Create a separate dinner menu to attract more people for dinner
Above we covered the opportunities in Zoës Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zoës Kitchen Threats
- People looking to move towards health food
- People looking for multi-cuisine restaurants
- Increase in price of raw materials
The threats in the SWOT Analysis of Zoës Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Zoës Kitchen SWOT analysis.
About Zoës Kitchen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Zoës Kitchen | |
| Parent Company |
Zoes Kitchen Inc. |
|---|---|
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Simple.Tasty.Fresh |
| USP |
Provides Greek-style fast food |
| Zoës Kitchen STP | |
| Segmentation |
People who prefer to have fast food with a Greek-style cuisine |
| Target Market |
Middle class and upper class people |
| Positioning |
Fast casual restaurant known for its greek-style food |
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