Galaxy SWOT Analysis
Here is a detailed SWOT analysis of Galaxy covering strengths, weaknesses, opportunities and threats.
Galaxy Strengths
- The brand offers wide range of products
- Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
- Considered as a luxury chocolate and thus commands premium pricing
- Chocolate industry is growing at a strong rate
- Healthy chocolates are available for the health conscious people
- Strong parent brand i.e. Mars company
- Good advertising and brand visibility
- The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)
Above are the strengths in the SWOT Analysis of Galaxy. The strengths of Galaxy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Galaxy Weaknesses
- Heavy competition in the premium chocolates segment
- Limited market share owing to huge number of substitute & also limited brand loyalty
These were the weaknesses in the Galaxy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Galaxy Opportunities
- Increase in seasonal spending can give a boost to chocolate gifts
- Engagement through Social Media can increase the brand loyalty
Above we covered the opportunities in Galaxy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Galaxy Threats
- Competition from other chocolate producers
- Sugar and oil in chocolates can be a cause of concern
The threats in the SWOT Analysis of Galaxy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Galaxy SWOT analysis.
About Galaxy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Galaxy Overview | |
|---|---|
| Parent Company |
Mars Company |
| Category |
Food Products & Confectionery |
| Sector | |
| Tagline/ Slogan |
My Moment. My Dove |
| USP |
One of the most trusted confectionery brand |
| Galaxy STP | |
| Segmentation |
Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces |
| Target Market |
Children and families belonging to upper middle class and the elite class |
| Positioning |
Chocolate has an intoxicating scent, a glossy hue and a rich taste |
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