Yoplait SWOT Analysis
Here is a detailed SWOT analysis of Yoplait covering strengths, weaknesses, opportunities and threats.
Yoplait Strengths
- Market Leader in yogurt
- Rich Taste and natural ingredients
- Strong Brand Positioning
- Strong distribution network
- Presence across 12 countries make it widely available
- Strong CSR initiatives have increased its popularity
Above are the strengths in the SWOT Analysis of Yoplait. The strengths of Yoplait looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yoplait Weaknesses
- Low Shelf Life for products means high inventory costs
- Alleged controversial activities in the past have hurt the image
These were the weaknesses in the Yoplait SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yoplait Opportunities
- Educate consumers about the health benefits of Yoplait Yogurt
- Expand operations to developing markets
Above we covered the opportunities in Yoplait SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Yoplait Threats
- Highly Fragmented Market
- Local Brands account for increasing share of sales
- Yogurt Market is reaching maturity the growth rates are very low
The threats in the SWOT Analysis of Yoplait are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Yoplait SWOT analysis.
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About Yoplait
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Yoplait Overview | |
|---|---|
| Parent Company |
General Mills and Sodiaal |
| Category |
Processed Dairy Goods |
| Sector | |
| Tagline/ Slogan |
It is Good |
| USP |
Widest variety of Yogurt |
| Yoplait STP | |
| Segmentation |
Middle Aged Health Conscious Women |
| Target Market |
Women Aged between (18 to 34 years) or above 63 years |
| Positioning |
All Natural Premium Quality, creamy French Yougurt |
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