Zaxby’s SWOT Analysis
Here is a detailed SWOT analysis of Zaxby’s covering strengths, weaknesses, opportunities and threats.
Zaxby’s Strengths
- One of the top 5 fast food restaurants specializing in a chicken menu
- Operates in more than 600 locations
- Restaurants are decorated as per themes belonging to the locality
- Strong Brand built since 1990
- One of the fastest growing fast casual restaurants
- Chicken wings of Zaxby’s are the customer favorite by far
Above are the strengths in the SWOT Analysis of Zaxby’s. The strengths of Zaxby’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zaxby’s Weaknesses
- Lower market share as compared to competitors
- The brand is present only in US compared to global food chains
These were the weaknesses in the Zaxby’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zaxby’s Opportunities
- Expansion into other regions of USA
- More products in the menu to differentiate itself from the competitors
- Talk about more than one item in commercials
Above we covered the opportunities in Zaxby’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zaxby’s Threats
- Price war between Zaxby’s and its competitors
- Need for more variety in food among consumers
- Larger reach and scale of competitors
The threats in the SWOT Analysis of Zaxby’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Zaxby’s SWOT analysis.
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About Zaxby’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Zaxby’s Overview | |
|---|---|
| Parent Company |
Zaxby’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Indescribably Good |
| USP |
Fried chicken that will give you the real Spanish experience |
| Zaxby’s STP | |
| Segmentation |
Fried Chicken |
| Target Market |
Adults (18-45) of middle and higher income groups |
| Positioning |
Incredible chicken based food for its customers |
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