Monginis Cake Shop SWOT Analysis
Here is a detailed SWOT analysis of Monginis Cake Shop covering strengths, weaknesses, opportunities and threats.
Monginis Cake Shop Strengths
- Monginis is a very popular brand among children and parents alike
- Monginis has 600 retail franchises in approx 40 cities in India
- Reasonable pricing and good quality products
- Services like home delivery, online booking and delivery of products
- Monginis was founded around 50 years ago and has a strong legacy
- Advertisements in newspapers has made it a popular brand
- Customized cakes for birthdays, weddings or special occasions is a big strength
Above are the strengths in the SWOT Analysis of Monginis Cake Shop. The strengths of Monginis Cake Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Monginis Cake Shop Weaknesses
- Limited advertising and geographic reach of Monginis compared to leading FMCG companies
- Perishable goods means limited shelf life which sometimes affects the margins
These were the weaknesses in the Monginis Cake Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Monginis Cake Shop Opportunities
- Monginis can expand in India and abroad
- Introduction of different and new varieties of cakes
- Increase the business of toys, candles, and other celebration items
- Monginis can emphasize and publicize the online ordering of products or gifts
Above we covered the opportunities in Monginis Cake Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Monginis Cake Shop Threats
- Mismanagement of any franchise can affect the brand name adversely
- Severe competition in the business can affect Monginis' profit margins
- Increase in cost of raw materials
The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Monginis Cake Shop SWOT analysis.
About Monginis Cake Shop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Monginis Cake Shop Overview | |
|---|---|
| Parent Company |
Monginis Cake Shop |
| Category |
Cake Shops Chain |
| Sector | |
| Tagline/ Slogan |
What are you celebrating today?; To help people express their happiness in a memorable way |
| USP |
Monginis prepares fresh and delicious cakes at affordable price |
| Monginis Cake Shop STP | |
| Segmentation |
Anyone who likes to have cakes, generally or on special occasions |
| Target Market |
People from urban semi-urban middle class in India |
| Positioning |
As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion. |
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