Arbys SWOT Analysis
Here is a detailed SWOT analysis of Arbys covering strengths, weaknesses, opportunities and threats.
Arbys Strengths
- Around 50 years of experience in the fast food industry
- Major presence in U.S. and Canada with around 3600 locations
- Employee strength of more than 25000
- Unique architectural style and interiors
- Variety in the menu
- Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients
- Stong financial muscle power
- Successful implementation of ‘No kid hungry campaign'
Above are the strengths in the SWOT Analysis of Arbys. The strengths of Arbys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arbys Weaknesses
- Major presence in U.S. and Canada only
- Less online presence
- Losses in operations have affected efficiency
These were the weaknesses in the Arbys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arbys Opportunities
- Venturing into newer markets via expansion
- Increase its online presence
- Advertise itself aggressively
Above we covered the opportunities in Arbys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arbys Threats
- Concerns in the supply chain
- Unstable economic condition
- Intense competition in the fast food industry
The threats in the SWOT Analysis of Arbys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arbys SWOT analysis.
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About Arbys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arbys Overview | |
|---|---|
| Parent Company |
Arby's |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
It’s Good Mood Food |
| USP |
As a fast food restaurant chain serving good quality food which is low on calories |
| Arbys STP | |
| Segmentation |
Health conscious people who want to eat good quality fast food |
| Target Market |
Youth, especially working and students and middle aged people |
| Positioning |
As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients |
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