Kraft Foods SWOT Analysis
Here is a detailed SWOT analysis of Kraft Foods covering strengths, weaknesses, opportunities and threats.
Kraft Foods Strengths
- Market leader in confectionery segment
- A globally recognized brand
- Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
- An employee strength of about 126,000 people
- Strong financial muscle
- Strong R&D and innovation
- Strong supply chain network
- Diverse product range including confectionery, dairy products, cheese, beverages, other food products
- Brand loyalty and recall
- Association and sponsorship to various sports events
- Presence in more than 70 countries
Above are the strengths in the SWOT Analysis of Kraft Foods. The strengths of Kraft Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kraft Foods Weaknesses
- Instances of product recall have affected the brand image
- Tough competition means brand switching in the segment is quite high
These were the weaknesses in the Kraft Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kraft Foods Opportunities
- Acquisition of Cadbury gives an opportunity to increase reach in developing countries
- Acquisition of competition
- Product line extension with launch of pet food
Above we covered the opportunities in Kraft Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Kraft Foods
Kraft Foods Threats
- Health consciousness amongst people possess a threat to the confectionery market
- Rise in cost of raw material
- Eurozone crisis and global economic slowdown
- Stiff competition
The threats in the SWOT Analysis of Kraft Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kraft Foods SWOT analysis.
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About Kraft Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kraft Foods Overview | |
|---|---|
| Parent Company |
Kraft Foods Company |
| Category |
Confectionery, Food and Beverage |
| Sector | |
| Tagline/ Slogan |
Make today delicious |
| USP |
World’s largest confectionery and processed foods brand |
| Kraft Foods STP | |
| Segmentation |
People who are perspective buyers of confectionery, dairy, beverages and other food items |
| Target Market |
All age groups, and all income groups |
| Positioning |
A globally recognized, premium quality foods brand, having market leadership in confectionery segment |
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