Amul Chocolates SWOT Analysis
Here is a detailed SWOT analysis of Amul Chocolates covering strengths, weaknesses, opportunities and threats.
Amul Chocolates Strengths
- Good product range which includes chocolates, toffees, syrups etc
- Good quality and packaging
- Excellent distribution network of Amul ensure availability
- Branding and advertising through TVCs and print ads is popular
- Pricing is good as it attracts large segment
Above are the strengths in the SWOT Analysis of Amul Chocolates. The strengths of Amul Chocolates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Chocolates Weaknesses
- Limited international presence as compared to leading global brands
- Penetration in rural areas is still limited
These were the weaknesses in the Amul Chocolates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Chocolates Opportunities
- Tie-ups with hotel chains, restaurants
- Special occasion packages
- Global expansion and more rural penetration
Above we covered the opportunities in Amul Chocolates SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Chocolates Threats
- Local sweet dishes
- Entry of other local or international brands
The threats in the SWOT Analysis of Amul Chocolates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Chocolates SWOT analysis.
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About Amul Chocolates
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Amul chocolates |
| Parent Company |
Amul |
|---|---|
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Taste of India |
| USP |
Quality and affordability |
| Amul Chocolates STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
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