Here is a detailed SWOT analysis of Thums Up covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Thums Up. The strengths of Thums Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Thums Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Thums Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Thums Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Thums Up SWOT analysis.
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About Thums Up
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Thums Up Overview | |
---|---|
Parent Company |
Coca Cola |
Category |
Beverage |
Sector | |
Tagline/ Slogan |
Taste the Thunder |
USP |
Strong, fizzy taste |
Thums Up STP | |
Segmentation |
For all people especially men seeking a soft drink for regular occasions, parties |
Target Market |
All age groups Lower, middle and upper class people |
Positioning |
Confident, mature and uniquely masculine attitude |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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