Here is a detailed SWOT analysis of Kuala Lumpur Kepong covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Kuala Lumpur Kepong. The strengths of Kuala Lumpur Kepong looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Kuala Lumpur Kepong SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Kuala Lumpur Kepong SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Kuala Lumpur Kepong are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kuala Lumpur Kepong SWOT analysis.
About Kuala Lumpur Kepong
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Kuala Lumpur Kepong Overview | |
---|---|
Parent Company |
Kuala Lumpur Kepong Berhad ("KLK") |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Striving towards excellence |
USP |
The Group’s rubber plantations yield a steady annual production of premium SIR/SMR grades and latex concentrate, meeting with the MS ISO 9002 standards |
Kuala Lumpur Kepong STP | |
Segmentation |
Business segments: Plantations, Oleochemicals, Property |
Target Market |
Food manufacturing industry and Industrial & Consumer Food catering industry |
Positioning |
Strive to be the most preferred producer and supplier of innovative and sustainable palm-based oleochemical products and derivatives for all major global markets |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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