Here is a detailed SWOT analysis of JM Smucker covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of JM Smucker. The strengths of JM Smucker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the JM Smucker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in JM Smucker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of JM Smucker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the JM Smucker SWOT analysis.
Read Similar SWOT analysis
About JM Smucker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
JM Smucker Overview | |
---|---|
Parent Company |
J. M. Smucker Company |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
With a name like Smucker's, it has to be good; Smucker Company, the brand you can trust; Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you; There ain't no place like Smucker's |
USP |
Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers |
JM Smucker STP | |
Segmentation |
Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables |
Target Market |
Housewives, chefs, restaurants |
Positioning |
Offering consumers quality products that bring families together to share memorable meals and moments |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to JM Smucker. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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