Diet Pepsi SWOT Analysis
Here is a detailed SWOT analysis of Diet Pepsi covering strengths, weaknesses, opportunities and threats.
Diet Pepsi Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- No Sugar, assumed safe for health conscious and diabetic people.
Above are the strengths in the SWOT Analysis of Diet Pepsi. The strengths of Diet Pepsi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Diet Pepsi Weaknesses
- Aerated drinks not popular with health conscious people
- Artificial sweetener doesn't taste same as normal Pepsi
These were the weaknesses in the Diet Pepsi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Diet Pepsi Opportunities
- Leverage successful brand Pepsi
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Diet Pepsi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Diet Pepsi Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Diet Pepsi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Diet Pepsi SWOT analysis.
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About Diet Pepsi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Diet Pepsi; Pepsi Light | |
| Parent Company |
Pepsi |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
0 carbs. 0 calories. It's the diet cola |
| USP |
No-calorie carbonated cola soft drink |
| Diet Pepsi STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class health conscious people |
| Positioning |
Soft drink having no carbohydrates |
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