Here is a detailed SWOT analysis of Sun Chips covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Sun Chips. The strengths of Sun Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Sun Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Sun Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Sun Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sun Chips SWOT analysis.
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About Sun Chips
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Sun Chips Overview | |
---|---|
Parent Company |
Pepsi Co |
Category |
Snacks |
Sector | |
Tagline/ Slogan |
Good for me and the planet; Little things can change the world.Healthier planet,healthier you |
USP |
Strong backing of Pepsi Co ensures good distribution |
Sun Chips STP | |
Segmentation |
Middle age and Elderly population |
Target Market |
Baby boomer generation who are health conscious |
Positioning |
Healthier option snack for people tired of potato snack |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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