Catch Salts and Spices SWOT Analysis
Here is a detailed SWOT analysis of Catch Salts and Spices covering strengths, weaknesses, opportunities and threats.
Catch Salts and Spices Strengths
- Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use
- Needed less for cooking as they don’t contain fillers
- Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices
- Retains original aroma that gives authentic flavor to the food
- Good availability at most popular retail chains
Above are the strengths in the SWOT Analysis of Catch Salts and Spices. The strengths of Catch Salts and Spices looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Catch Salts and Spices Weaknesses
- Catch is perceived as an expensive brand due to its past association with Catch spring water
- Many similar options available hence brand switching it high
These were the weaknesses in the Catch Salts and Spices SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Catch Salts and Spices Opportunities
- Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish itself in other parts of the country
- Promote Catch at 5-star hotels, top-notch caterers
- Export Catch Spices
Above we covered the opportunities in Catch Salts and Spices SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Catch Salts and Spices Threats
- Health conscious people preferring less spices
- Entry of international brands
The threats in the SWOT Analysis of Catch Salts and Spices are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Catch Salts and Spices SWOT analysis.
About Catch Salts and Spices
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Catch Salts and Spices Overview | |
|---|---|
| Parent Company |
DS Group |
| Category |
Salt, Pepper and Spices |
| Sector | |
| Tagline/ Slogan |
Zara Sa |
| USP |
The unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile and delicate oils from spices |
| Catch Salts and Spices STP | |
| Segmentation |
Quality conscious and price conscious Indians |
| Target Market |
Modern Indian Women |
| Positioning |
Premium quality product at affordable prices |
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