Gamesa Cookies SWOT Analysis
Here is a detailed SWOT analysis of Gamesa Cookies covering strengths, weaknesses, opportunities and threats.
Gamesa Cookies Strengths
- Available in large flavors and varieties
- Attractive packaging that has caught the imagination of consumers
- Bundled pricing option allows flexibility to consumers
- Good shelf space availability
Above are the strengths in the SWOT Analysis of Gamesa Cookies. The strengths of Gamesa Cookies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Gamesa Cookies Weaknesses
- Lack of enough sales representatives in key account areas
- Increase in flavors does not imply increased shelf space and may lead to cannibalization
These were the weaknesses in the Gamesa Cookies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gamesa Cookies Opportunities
- Target Hispanics market in countries other than US
- Sales could be increased by bundling the product with other Mexican origin products
- Can leverage the homemade taste by aggressive promotions aimed at Mothers
Above we covered the opportunities in Gamesa Cookies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gamesa Cookies Threats
- Sales decline in key areas in the US and increased penetration by competitors
- Introduction to developing markets may cause financial burden for creating awareness about the product category
- Poor trade channel partner’s response in low demand areas might impact trade relations adversely
The threats in the SWOT Analysis of Gamesa Cookies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Gamesa Cookies SWOT analysis.
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About Gamesa Cookies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Gamesa Cookies Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
Authentic as Mom’s love |
| USP |
Just like homemade cookies |
| Gamesa Cookies STP | |
| Segmentation |
Hispanics,Cookies - Medium frequency buying category |
| Target Market |
Kids, Middle Income group |
| Positioning |
Latin American style as good as homemade cookies |
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