Arun Icecream SWOT Analysis
Here is a detailed SWOT analysis of Arun Icecream covering strengths, weaknesses, opportunities and threats.
Arun Icecream Strengths
- Unparalleled service to customers through exclusive franchise parlors
- More than 70 mouth-watering ice cream flavors and combinations
- The first Indian ice cream brand to be certified ISO 9000
- Attracting more children by offering toys along with ice creams
- High quality products with good attractive packaging and distribution
Above are the strengths in the SWOT Analysis of Arun Icecream. The strengths of Arun Icecream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arun Icecream Weaknesses
- Stronger competition stifling its growth
- Brand visibility lower than other major players
These were the weaknesses in the Arun Icecream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arun Icecream Opportunities
- Explore the premium segment and come up with varieties, which cater to the adult population
- Increase the distribution network to other parts of the country
Above we covered the opportunities in Arun Icecream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arun Icecream Threats
- Other competitors also offering products at similar quality and price
- Most people are not really brand conscious, so loyalty might be an issue
The threats in the SWOT Analysis of Arun Icecream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arun Icecream SWOT analysis.
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About Arun Icecream
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arun Icecream Overview | |
|---|---|
| Parent Company |
Hatsun Agro Products Ltd |
| Category |
Food processing |
| Sector | |
| Tagline/ Slogan |
Life’s Happy moments |
| USP |
Exclusive franchise parlors in India |
| Arun Icecream STP | |
| Segmentation |
Icecream for Quality conscious kids and adults |
| Target Market |
Kids and youth |
| Positioning |
Exceptional service through exclusive franchise parlors |
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