Priyagold CNC Biscuits SWOT Analysis
Here is a detailed SWOT analysis of Priyagold CNC Biscuits covering strengths, weaknesses, opportunities and threats.
Priyagold CNC Biscuits Strengths
- Colorful packaging which is attractive to kids
- Price saver mega pack available to “value for money” consumers
- Unique crispy taste along with quality ingredients such as dough conditioners
- Good distribution and availability owing to strong network of parent company
Above are the strengths in the SWOT Analysis of Priyagold CNC Biscuits. The strengths of Priyagold CNC Biscuits looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Priyagold CNC Biscuits Weaknesses
- Low visibility and brand recall in retail stores
- Market share is limited due to many competitors
These were the weaknesses in the Priyagold CNC Biscuits SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Priyagold CNC Biscuits Opportunities
- Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market
- Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future
- Opportunity to target the middle age customer segment using appropriate advertising
Above we covered the opportunities in Priyagold CNC Biscuits SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Priyagold CNC Biscuits Threats
- Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image
- Better competitor products (in terms of taste,price,availability) will erode the market share in the future
- The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution
The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Priyagold CNC Biscuits SWOT analysis.
About Priyagold CNC Biscuits
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Priyagold CNC Biscuits Overview | |
|---|---|
| Parent Company |
Surya Foods and Agro Ltd |
| Category |
Wafer Snack |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Sweet and salty taste at the same time |
| Priyagold CNC Biscuits STP | |
| Segmentation |
Sweet and salty biscuit segment |
| Target Market |
Youth,middle age group – lower,middle income category |
| Positioning |
Dual taste salty biscuit for the family |
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