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  3. Lotus Chocolate Company SWOT Analysis

Lotus Chocolate Company SWOT Analysis

Here is a detailed SWOT analysis of Lotus Chocolate Company covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Last Updated: April 05, 2023Read time:

Strengths

  1. Deals in industrial as well as consumer products
  2. Smooth and creamy chocolate
  3. Excellent qualityof the chocolates
  4. Good availability in parts of India

Above we covered the opportunities in Lotus Chocolate Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Weaknesses

  1. Presence only in south and western India
  2. Lot of foreign players like Lindt entering the marketmeans limited market share

The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lotus Chocolate Company SWOT analysis.

Read Similar SWOT analysis

  • Threats
  • .Competition from existing domestic players
  • 2.Increase of unorganised sector in the chocolate business

About Lotus Chocolate Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lotus Chocolate Company Overview
Parent Company

Lotus Chocolate Company Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

In the business of pure joy

USP

Smooth and creamy chocolate

Lotus Chocolate Company STP
Brands

1.Chuckles

2.Superr Carr

3.Kajoos

4.Milky Punch

5.High 5

6.Gobble

STP

Segment

People loving chocolates

Positioning

Premium chocolate

SWOT Analysis

Competition Competitors

1.Cadbury SWOT Analysis

2.Amul SWOT Analysis

3.Nestle SWOT Analysis

4.Parle SWOT Analysis