MDH Spices SWOT Analysis
Here is a detailed SWOT analysis of MDH Spices covering strengths, weaknesses, opportunities and threats.
MDH Spices Strengths
- The MDH brand name is very well known throughout India
- It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India
- 3. The company has been involved in several charitable and social activities through its sister organizationwhich maintains trust amongst its loyal customer base
- MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign
- Focusing on traditional family values of India, company enjoys huge brand recall
- MDH has automated machines, with a capacity of producing 30 tons of packaged spices in a day
Above are the strengths in the SWOT Analysis of MDH Spices. The strengths of MDH Spices looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MDH Spices Weaknesses
- Being an unlisted company in the stock market, company has limited options to generate equity for expansion plans
- Recall of its products due to alleged contamination
- Over reliance on an exclusive brand ambassador which is the owner of the company
These were the weaknesses in the MDH Spices SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MDH Spices Opportunities
- Venture into ready to eat food segment present a huge opportunity for MDH
- 2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products
- Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans and allows it to venture into new businesses
Above we covered the opportunities in MDH Spices SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MDH Spices Threats
- Company may remain complacent about its dominating market share, and might lose out to its competitors
- Intervention of Government viz-a-viz import & export of spices iscausing upheavals in the market hence affecting both demand andprice
- Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a point of concern for the Company
The threats in the SWOT Analysis of MDH Spices are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MDH Spices SWOT analysis.
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About MDH Spices
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MDH Spices Overview | |
|---|---|
| Parent Company |
Mahashian Di Hatti |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
Asli Masaale Sach Sach MDH |
| USP |
Unique traditional blends of spices |
|
STP |
|
| Segmentation |
All users of Spices |
| Target Market |
Users of Traditional spices |
| Positioning |
Traditional spices of India |
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