Himalayan Mineral Water SWOT Analysis
Here is a detailed SWOT analysis of Himalayan Mineral Water covering strengths, weaknesses, opportunities and threats.
Himalayan Mineral Water Strengths
- The presence of natural minerals differentiates Himalayan from other bottled water brands
- Himalayan is the only internationally accepted quality natural mineral water in India
- Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity
- Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers
- Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness seekers
Above are the strengths in the SWOT Analysis of Himalayan Mineral Water. The strengths of Himalayan Mineral Water looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Himalayan Mineral Water Weaknesses
- The company is competing on quality in a price sensitive Indian mineral water segment
- The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable
- The recent re-launch has confused the customers about the actual positioning of the brand
These were the weaknesses in the Himalayan Mineral Water SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Himalayan Mineral Water Opportunities
- Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand
- 2. It can leverage the supreme distribution network of the parent company Tata to expand its markets
- Association with a sport can further enhance the image of the brand
Above we covered the opportunities in Himalayan Mineral Water SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Himalayan Mineral Water Threats
- Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers
- Excessive premium for high quality may hamper the brand in the long run
- Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company
The threats in the SWOT Analysis of Himalayan Mineral Water are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Himalayan Mineral Water SWOT analysis.
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About Himalayan Mineral Water
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Himalayan Mineral Water Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
The natural mineral water |
| USP |
Taste of pristine Himalayan water |
|
STP |
|
| Segmentation |
Anyone who needs water for any occasion |
| Target Market |
Premium segment with a likeness for supreme quality of water |
| Positioning |
High quality natural water and premium imagery |
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