Cadbury’s Gems SWOT Analysis
Here is a detailed SWOT analysis of Cadbury’s Gems covering strengths, weaknesses, opportunities and threats.
Cadbury’s Gems Strengths
- Attractive packaging for children
- Popular amongst kids
- Not many competitors have come up with similar products
- Different colors provide it with an added selling point amongst kids
- All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up
- Good distribution and availability of the product
- Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Cadbury’s Gems. The strengths of Cadbury’s Gems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury’s Gems Weaknesses
- Being a popular brand it gets replicated by fake products
- Chocolates in smaller packages have eaten into its market share
These were the weaknesses in the Cadbury’s Gems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury’s Gems Opportunities
- Use non-traditional means for promoting the product
- Come up with different shapes of packaging that shall make it even more popular amongst kids
Above we covered the opportunities in Cadbury’s Gems SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury’s Gems Threats
- Competitors like Nestle can anytime come up with such a product
- Using colors always poses a threat of some competitor defaming it for not being healthy
The threats in the SWOT Analysis of Cadbury’s Gems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cadbury’s Gems SWOT analysis.
About Cadbury’s Gems
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cadbury’s Gems Overview | |
|---|---|
| Parent Company |
Cadbury |
| Category |
Confectionery |
| Sector | |
| Tagline/ Slogan |
Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand |
| USP |
The taste of chocolate in the size of a toffee |
| Cadbury’s Gems STP | |
| Segmentation |
Confectionery for everyone |
| Target Market |
Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors |
| Positioning |
A little button of chocolate covered with colorful candy shell with attractive packaging |
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