Toblerone SWOT Analysis
Here is a detailed SWOT analysis of Toblerone covering strengths, weaknesses, opportunities and threats.
Toblerone Strengths
- Excellent brand name
- High brand loyalty
- Great taste and packaging
- Highly regarded as a global chocolate brand
- Unique Shape and packaging which makes toblerone stand out
Above are the strengths in the SWOT Analysis of Toblerone. The strengths of Toblerone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toblerone Weaknesses
- Expensive chocolate
- Not many varieties
These were the weaknesses in the Toblerone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Toblerone Opportunities
- Tap growing cities and retail chains in developing countries
- Have more variety and smaller gift packages
Above we covered the opportunities in Toblerone SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Toblerone
Toblerone Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Toblerone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Toblerone SWOT analysis.
Read Similar SWOT analysis
About Toblerone
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Toblerone Overview | |
|---|---|
| Parent Company |
Kraft Foods |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lose yourself in the toblerone triangle |
| USP |
Pyramid shaped honey and almond nougat Swiss chocolate |
| Toblerone STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Premium global chocolate brand with a pyramid shape |
Browse marketing analysis of more brands and companies similar to . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
