Bounty SWOT Analysis
Here is a detailed SWOT analysis of Bounty covering strengths, weaknesses, opportunities and threats.
Bounty Strengths
- Excellent brand name and brand presence
- High brand loyalty
- Great taste and packaging
- Highly regarded as a global chocolate brand
- Only major chocolate brand offering coconut based flavour
Above are the strengths in the SWOT Analysis of Bounty. The strengths of Bounty looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bounty Weaknesses
- Slightly higher priced as compared to other branded chocolates
- Limited brand presence in emerging markets
These were the weaknesses in the Bounty SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bounty Opportunities
- Tap growing cities and retail chains
- Have more variety and smaller gift packages
Above we covered the opportunities in Bounty SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bounty Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Bounty are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bounty SWOT analysis.
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About Bounty
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bounty Overview | |
|---|---|
| Parent Company |
Mars |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Paradise Dram |
| USP |
Coconut chocolate which is a global brand |
| Bounty STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Best coconut filled chocolate |
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