Alpenliebe SWOT Analysis
Here is a detailed SWOT analysis of Alpenliebe covering strengths, weaknesses, opportunities and threats.
Alpenliebe Strengths
- Marketing Innovation through new campaigns
- Promotional tactics
- Excellent Packaging and high quality products
- Excellent availability due to wide distribution network of Perfetti
- Advertising Campaign with celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Alpenliebe. The strengths of Alpenliebe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Alpenliebe Weaknesses
- Fewer Flavours available to choose from
- Popular only among Kids and adoloscents
These were the weaknesses in the Alpenliebe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Alpenliebe Opportunities
- Innovation within the brand
- Sugar free products
- Tie-ups with restaurants, hotel chains etc
Above we covered the opportunities in Alpenliebe SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Alpenliebe Threats
- Competition from international brands
- Competition from domestic players like lacto king etc
The threats in the SWOT Analysis of Alpenliebe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Alpenliebe SWOT analysis.
About Alpenliebe
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Alpenliebe | |
| Parent Company |
Perfetti van Melle |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lallach aa lap lap; |
| USP |
A rich milky caramel toffee |
| Alpenliebe STP | |
| Segmentation |
People looking to have sweet |
| Target Market |
Youth from middle and upper class |
| Positioning |
Its for the child in everyone |
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