Tip Top Bakeries SWOT Analysis
Here is a detailed SWOT analysis of Tip Top Bakeries covering strengths, weaknesses, opportunities and threats.
Tip Top Bakeries Strengths
- Loyalty among customers since the brand has been around since a long time
- Extremely strong distribution network
- Impressive marketing and advertising campaigns
- Many of its breads are endorsed by the National Heart Foundation of Australia
- The company has over 10000 employees
- They make over a million products every day
Above are the strengths in the SWOT Analysis of Tip Top Bakeries. The strengths of Tip Top Bakeries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tip Top Bakeries Weaknesses
- Weak presence outside of Australia and New Zealand
- Lack of healthier variants in its product portfolio like brown bread etc.
- Lack of competitive pricing in its muffins and scone range
- Lack of product variety
These were the weaknesses in the Tip Top Bakeries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tip Top Bakeries Opportunities
- Expansion into service industry by setting up specialised cafés and bakeries
- To expand its product portfolio into wholemeal and brown bread offerings
- Geographical expansion
Above we covered the opportunities in Tip Top Bakeries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tip Top Bakeries Threats
- Emergence of speciality bakeries
- Variation in commodity prices is squeezing profit margins
- Reduction in consumption due to fad diets like Atkins’ diet etc.
The threats in the SWOT Analysis of Tip Top Bakeries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tip Top Bakeries SWOT analysis.
About Tip Top Bakeries
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tip Top Bakeries Overview | |
|---|---|
| Parent Company |
Associated British Foods |
| Category |
Food |
| Sector | |
| Tagline/ Slogan |
Tip Top’s the one, The only one you need |
| USP |
Tip Top is the most recognisable food brand in Australia |
| Tip Top Bakeries STP | |
| Segmentation |
Anyone who consumes bakery products |
| Target Market |
Families, mothers and children |
| Positioning |
Healthy, yet tasty bakery products |
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